Student News Media: David Jones Autumn Winter Launch With Miranda Kerr At David Jones Sydney

Wednesday, February 15, 2012

David Jones Autumn Winter Launch With Miranda Kerr At David Jones Sydney

Miranda Kerr was back to promoting fashion again today, returning to David Jones, Sydney, as part of the latest David Jones Autumn Winter launch - promo.

The fashion celebs were in full force as Kerr was joined by dozens of Australian fashion elite, many international icons.

In front of a crowd of hundreds, fashion and entertainment industry elite including Dannii Minogue, Delta Goodrem, Kerri-Anne Kennerley, Megan Gale, Alex Dimitriades and Miranda Kerr did the red (actually black) carpet and mingled with press.

Miranda wrapt up the marvellous show in a fashion forward black embellished Collette Dinnigan mini dress.

Lots of brands were promoted including Josh Goot suits, Bassike, Lisa Ho, along with Little Joe and Camilla and Marc.

The 1970s look to have made a bit of a comeback again with designs from Romance was Born, Zimmermann, Bianca Spender, and Thurley and Minogue’s Project D line which had a strong disco-esque edge as did Scanlan & Theodore.

Camilla showed off her 70s collection - Moroccan-inspired kaftans and metallic headwear.

Napoleon Perdis was onto the 70's also. One look was inspired from the 70s cult film The Eyes of Laura Mars, and an insider whispered that was in fact where it was born.

George Gross and Harry Who showed off refined feminine clothing modelled on the 1950s.

Dinnigan and Alex Perry went for modern black themes.

Jack London went with coloured tailored suits.

Calibre and Brent Wilson The Basics ran with something a dash more conservative.

Kerr was only one of the top models present. Samantha Harris, Alexandra Agoston, Louise Van Der Vorst and Australia’s Next Top Model champs Alice Burdeau and Montana Cox were also there, ensuring the event was media darling fodder.

Perth was represented by models, Tiah Eckhardt-Delaney and Sarah Pauley, who also snatched strong media coverage.

You should have seen the fab and refurbished ‘On Seven at David Jones' area.

The launch we were told was a "Salon style" super show with New York supper club themes. Lucky guests were seated at modest sized tables while the models strutted their stuff, darting and weaving through the guest area.

Retail giant David Jones streamed the event live over the internet for its virgin time via its official Facebook page.

Well done to DJ's, models and everyone involved in the fab event. We look forward to seeing you at the next as Australia's fashion wars continue to heat up.